Cemen Tech Appoints Lathrum as Director of Marketing


Cemen Tech, the leading manufacturer of volumetric concrete mixers and concrete production equipment, announces Ashley Lathrum as the Director of Marketing. In this role, Lathrum will oversee Cemen Tech’s global marketing strategy and execution across all segments.

Lathrum brings over 10 years of B2B marketing experience to Cemen Tech, most recently from John Deere Power Systems, where she served as Marketing Communications Manager. While at John Deere, she led integrated marketing campaigns, established new digital platforms to showcase technologies and doubled media placements year-over-year.

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“We’re excited to welcome Ashley and her robust marketing skill set to our company,” said Mark Rinehart, Vice President of Sales and Marketing at Cemen Tech. “As we continue expanding our reputation for quality, innovation and service, Ashley’s leadership and vision will be invaluable for communicating the unique Cemen Tech value proposition across markets.”

With a degree in Organizational and Business Communications from the University of Northern Iowa, Lathrum’s educational background complements her expertise in the marketing field. Her tenure at John Deere was marked by significant achievements, including earning the JDPS Senior Vice President’s Award for Power Connect, showcasing her leadership and strategic capabilities. In her new role at Cemen Tech, Lathrum will drive forward-thinking marketing strategies to elevate the company’s position in the concrete equipment industry.

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