Prime Horizontal Senior Management Completes Management Buyout
Prime Horizontal, a global leader in horizontal directional drilling (HDD) has recently successfully completed a management buyout. The acquisition sees Simon Kench and Nico Dekker become managing partners as CEO and CFO, retrospectively.

Since its founding in 1997, Prime Horizontal has built an established reputation in the market as experts in providing HDD guidance services and over time has expanded its operations to include sales and rental of HDD downhole tools. Today, the company has offices in the United Kingdom, Netherlands, United States and Australia, enabling the company to provide worldwide customer service. Working with renowned companies across the globe, thousands of utilities and energy pipeline pilot hole drilling projects have successfully been delivered.
Kench began his career as a Guidance Engineer in 1995 and is one of Prime Horizontal’s original founders in 1997. His technical background, combined with his field and management experience, has played a central role in the company’s development.
“Having been a part of Prime Horizontal since its founding in 1997, this management buyout is both a continuation and evolution. We are focused on continuing to deliver high-quality customer support and tooling, as well as building strong relationships with our clients worldwide. Our strength lies in our experience, our people and our commitment to getting every job done right,” Kench said.
This expertise is coupled with Dekker’s experience spanning finance, HR and marketing. His focus on operational structure and growth complements Prime Horizontal’s technical strengths, supporting the company’s continued expansion.
“This management buyout positions us to expand our international presence, ensuring business continuity, growth, and stability for all stakeholders,” Dekker said.
The decision to acquire Prime Horizontal was driven by a clear vision to further develop the company’s international service offering. With a diverse and experienced global team in place, the new leadership sees significant opportunity to build on the existing market reputation.
Looking ahead, the company will focus on continuing international growth, increasing global availability of experienced and multilingual teams as well as maintaining and improving high quality and innovative services and tooling to support customer’s needs.