ASCO Equipment Co. Opens New Texas Facility

CASE Construction Equipment dealer ASCO Equipment Company (ASCO) has opened a new 48,800-square-foot facility in Little Elm, Texas to provide the growing Dallas-Fort Worth metroplex and Denton County with even stronger service, support, and equipment sales and rental. The new facility — the largest of ASCO’s 24 locations — is a true equipment destination with an expansive showroom, 15,000 square feet dedicated to sales and rental, a 25,000-square-foot service shop that includes 14 super bays, 5,700 square feet of warehousing for parts, and a 3,000-square-foot outdoor wash bay.    

“The team at ASCO has built a world-class construction equipment destination here in Dallas-Fort Worth that will serve as an excellent location to serve the explosive growth in the region,” says Terry Dolan, vice president – North America, CASE Construction Equipment. “ASCO’s commitment to people, service and support is evident in the thought and care that went into this facility’s construction, and it will serve as a trusted base for new and used equipment sales, service and repair in the region.”

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The grand opening event was attended by leadership from CASE, CASE IH, CNH Industrial, as well as contractors and local dignitaries welcoming the new facility and recognizing ASCO’s ongoing commitment to the region. It also serves as another example of the overall strengthening of the CASE dealer network throughout the entire country to better serve local, regional and nationwide construction businesses and interests.

“Little Elm and this facility represents our commitment to the business and service needs of the construction and agricultural markets in north Texas,” says Steve Wright, president, ASCO. “This new facility allows us to provide a superior level of customer service in sales, rental, parts and service — and to do so in a way that honors our values-driven mission, our colleagues and our partners in the region.”

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