Vermeer Southeast Announces Key Leadership Promotions
Vermeer Southeast, a leader in industrial equipment solutions, announced the promotions of Monte Erritt to Chief People Officer, Dan Rockefeller to Chief Financial Officer, and Patrick McCollum to Vice President of Operations. These promotions underscore the company’s dedication to leadership development and its Vision to SHINE with Excellence: Serve Others, Honor God, Improve Continually, Navigate by Values, and Excel in Relationships.
Monte Erritt, previously Vice President of Employee Development, steps into his role as Chief People Officer with a deep commitment to enhancing the company’s culture and aligning it closely with Vermeer Southeast’s values. Starting his tenure in 1995 after graduating from the University of Northern Iowa, Erritt’s career at Vermeer has been marked by significant leadership roles, where he has been instrumental in fostering a workplace where team members thrive. “Maintaining our culture and enhancing it further ensures that Vermeer Southeast continues to be a company people are proud to be part of,” Erritt said.
Dan Rockefeller began his career at Vermeer Southeast as a Controller in 2005 and has played a pivotal role in shaping the financial and administrative strategies. As the newly appointed Chief Financial Officer, Rockefeller continues to exemplify the SHINE principles through diligent stewardship of company resources. “I’m grateful to serve at a company where our SHINE values resonate so deeply with my personal beliefs, ensuring we are the best stewards of the resources entrusted to us,” said Rockefeller.
Patrick McCollum has progressed through various positions since joining Vermeer Southeast in 2010 as an Environmental Sales Representative. As the new Vice President of Operations, McCollum is recognized for his leadership underpinned by the SHINE principles, driving operational excellence and strategic initiatives. “It’s not just about the titles; it’s about the opportunity to make a meaningful impact every day with our employees and customers,” said McCollum, reflecting on his promotion.
Scott Coley, CEO of Vermeer Southeast, highlighted the importance of these promotions: “Monte, Patrick, and Dan each bring a unique strength and vision to their new roles. Their leadership qualities and deep commitment to our values are exactly what Vermeer Southeast needs as we aim to strengthen our operations and enhance our customer relationships and partner stronger.”
About Vermeer Southeast: Since 1967, Vermeer Southeast has served the southeast with equipment, parts, and service and the right productivity solutions for tree care, landscape, wood waste, recycling, pipeline, utility installation, and vacuum excavation. In 2019, Vermeer Southeast became 100% employee-owned through an employee stock ownership plan (ESOP). While the company’s corporate office is in Orlando, Vermeer Southeast operates stores throughout Florida in Boynton Beach, Clearwater, Ft. Myers, Jacksonville, Miami, Orlando, and Pensacola; in Georgia at Buford, Marietta, and Savannah; and in Birmingham, Alabama. An additional location in Huntsville is set to open in 2026, further expanding their commitment to customer service. Vermeer Southeast also serves the Bahamas, Turks and Caicos, the Cayman Islands, and Bermuda as Vermeer Islands.
